Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography

{
  "buyer": {
    "id": "GB-CFS-209298",
    "name": "The Growth Company"
  },
  "date": "2025-11-27T15:16:22Z",
  "id": "2434a63a-287b-4de6-a031-1a6e962858ed-873878",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Manchester",
        "postalCode": "M15JW",
        "streetAddress": "Lee House"
      },
      "contactPoint": {
        "email": "marc.ripley@growthco.uk",
        "name": "Marc Ripley"
      },
      "id": "GB-CFS-209298",
      "identifier": {
        "legalName": "The Growth Company"
      },
      "name": "The Growth Company",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "additionalClassifications": [
      {
        "description": "Market-testing services",
        "id": "79312000",
        "scheme": "CPV"
      },
      {
        "description": "Advertising campaign services",
        "id": "79341400",
        "scheme": "CPV"
      },
      {
        "description": "Direct marketing services",
        "id": "79342100",
        "scheme": "CPV"
      },
      {
        "description": "Promotional services",
        "id": "79342200",
        "scheme": "CPV"
      },
      {
        "description": "Advertising photography services",
        "id": "79961100",
        "scheme": "CPV"
      },
      {
        "description": "Advertising film production",
        "id": "92111210",
        "scheme": "CPV"
      },
      {
        "description": "Information film production",
        "id": "92111250",
        "scheme": "CPV"
      },
      {
        "description": "Entertainment film production",
        "id": "92111310",
        "scheme": "CPV"
      }
    ],
    "classification": {
      "description": "Photographs",
      "id": "22315000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-05-01T23:59:59+01:00",
      "startDate": "2026-01-05T00:00:00Z"
    },
    "datePublished": "2025-11-27T15:16:22Z",
    "description": "Marketing Manchester (MM), part of the Growth Company (GC), is looking to appoint a supplier to produce a new creative concept to be used within leisure marketing campaigns and activity that promote Manchester as a desirable place to visit on a seasonal basis, encouraging people to stay overnight, driving business for the city\u0027s accommodation providers in low season (January-March and June-August). \r\n\r\nThe supplier will need to undertake or work with a trusted, proven partner of their own to undertake robust audience testing on the creative concept across domestic audiences, as well as within international markets. This creative concept will be used across campaigns for a minimum of two years and therefore must also have capacity to evolve. The supplier will then use the creative concept, informed by the audience testing, to create a new leisure visitor campaign film optimised for social media, with supporting photography. This film and photography will form the basis Marketing Manchester\u0027s Spring/Summer 2026 campaign, ready to roll out from May 2026.\r\n\r\nThe key objectives for this proposal are:\r\n1) To raise and reinforce positive perceptions of Manchester as a leading global city to visit and stay overnight. \r\n2) To capture the essence of Manchester and reflect its brand values in a creative concept.\r\n3) To fully test the concept to ensure its strength and appeal across domestic and international audiences.\r\n4) To create a concept that can be communicated clearly and impactfully across a variety of campaign activities, media, assets, and channels.\r\n5) To deliver a suite of film and photography assets for use in Marketing Manchester\u0027s Spring/Summer 2026 campaign.\r\n\r\nTo apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth\r\n\r\nOnce you have accessed the site, to view the opportunity you need to navigate to \u0027Register Interest\u0027, click the \u0027Participate\u0027 Button, then navigate to \u0027My Questionnaires\u0027 where you will be able to download the documents. Your tender submission must be made on the Panacea Portal.  Please ensure ALL the relevant tender documents are included within the \u0027Response\u0027 section of the Questionnaire.  You can add these individually or utilise a Zip folder to submit your response.  Once uploaded, this will allow you to \u0027Submit\u0027 your bid.  \r\n\r\nThe documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers.\r\n \r\nThe deadline for submission of the required documents is at 10:00am on Monday 15th December 2025.",
    "documents": [
      {
        "datePublished": "2025-11-27T15:16:22Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/2434a63a-287b-4de6-a031-1a6e962858ed"
      },
      {
        "description": "\u2b50 Click above to Apply (link to e-procurement portal)",
        "id": "2",
        "url": "https://app.panacea-software.com/growth/"
      }
    ],
    "id": "MM26 - 003-157",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "M1 5JW"
          },
          {
            "countryName": "United Kingdom",
            "region": "North West"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (below threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": true
    },
    "tenderPeriod": {
      "endDate": "2025-12-15T10:00:00Z"
    },
    "title": "Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography"
  }
}