2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

{
  "buyer": {
    "id": "GB-CFS-281925",
    "name": "AHDB"
  },
  "date": "2025-01-27T08:36:48Z",
  "id": "3033ecb8-cf47-4c52-84fd-756b9b7a58ec-820342",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3",
  "parties": [
    {
      "address": {
        "countryName": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "id": "GB-CFS-281925",
      "identifier": {
        "legalName": "AHDB"
      },
      "name": "AHDB",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2028-06-01T23:59:59+01:00",
      "startDate": "2025-06-02T00:00:00+01:00"
    },
    "datePublished": "2025-01-27T08:36:48Z",
    "description": "AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. \r\n\r\nListed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:\r\nStrategy \u0026 Planning:\r\n\u2022\tPrepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness\r\n\u2022\tProvide a detailed content calendar outlining the frequency, type, and timing of social media posts\r\nContent Creation:\r\n\u2022\tCreate engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns\r\n\u2022\tEnsure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality\r\n\u2022\tA point of view on content curation noting that we have staff and farmers creating content\r\n\u2022\tHow to best use User-Generated Content (UGC)\r\n\u2022\tEnsure the necessary language skills to communicate effectively with the target audience\r\n\u2022\tConsider using professional translation services to maintain accuracy and cultural sensitivity\r\n\u2022\tResearch cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings\r\n\u2022\tCreate content that is respectful of diverse cultures and avoids offensive or discriminatory language\r\n\u2022\tLeverage cross-promotion to drive traffic between channels\r\nEngage with audience:\r\n\u2022\tRespond promptly to comments and messages on all platforms\r\n\u2022\tEncourage user-generated content through contests or challenges\r\nAdvertising and promotion:\r\n\u2022\tDevelop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter\r\n\u2022\tProvide regular reports on campaign performance and provide optimisation recommendations\r\nAnalytics \u0026 reporting:\r\n\u2022\tProvide monthly reports outlining key performance metrics, including reach, engagement, conversion rates\r\n\u2022\tOffer insights and recommendations for ongoing improvements\r\nThe initial contract is for 1 year with 1+1 options to extend\r\nClosing date is NOON 28th February 2025\r\nThe electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB\u0027s e-Sourcing portal.",
    "documents": [
      {
        "datePublished": "2025-01-27T08:36:48Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/3033ecb8-cf47-4c52-84fd-756b9b7a58ec"
      }
    ],
    "id": "CF-0444000D8d000003VQwdEAG",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "CV3 4PE"
          },
          {
            "countryName": "United Kingdom",
            "region": "West Midlands"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (above threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-02-28T12:00:00Z"
    },
    "title": "2024-732 Social Media services USA, Canada \u0026 Mexico covering (beef, lamb \u0026 pork)",
    "value": {
      "amount": 471600,
      "currency": "GBP"
    }
  }
}