BTA2176 - Search engine optimization Marketing for VB and VW Web

{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2026-11-23T23:59:59Z",
        "startDate": "2025-11-24T00:00:00Z"
      },
      "date": "2025-11-26T00:00:00Z",
      "datePublished": "2026-01-13T16:58:04Z",
      "documents": [
        {
          "datePublished": "2026-01-13T16:58:04Z",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/579b267a-29ab-431e-8e40-b4a090f32c89"
        }
      ],
      "id": "ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-CFS-329832",
          "name": "8 Million Stories Ltd"
        }
      ],
      "value": {
        "amount": 667925,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-CFS-329831",
    "name": "British Tourist Authority t/a VisitBritain/VisitEngland"
  },
  "date": "2026-01-13T16:58:05Z",
  "id": "579b267a-29ab-431e-8e40-b4a090f32c89-879005",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624",
  "parties": [
    {
      "address": {
        "countryName": "GB",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org",
        "name": "Procurement Team"
      },
      "id": "GB-CFS-329831",
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "5 Rutland Square,, Edinburgh,, EH1 2AS"
      },
      "id": "GB-CFS-329832",
      "identifier": {
        "legalName": "8 Million Stories Ltd"
      },
      "name": "8 Million Stories Ltd",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award"
  ],
  "tender": {
    "classification": {
      "description": "Information technology services",
      "id": "72222300",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-11-23T23:59:59Z",
      "startDate": "2025-11-24T00:00:00Z"
    },
    "description": "Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland\u0027s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.",
    "id": "CF-0022900D4L000000DloEUAS",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "B2 4AJ"
          },
          {
            "countryName": "British Oversea Territories"
          },
          {
            "countryName": "Channel Islands"
          },
          {
            "countryName": "Europe"
          },
          {
            "countryName": "Isle of Man"
          },
          {
            "countryName": "Rest of the World"
          },
          {
            "countryName": "United Kingdom"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Call-off from a dynamic purchasing system",
    "status": "complete",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-10-20T12:00:00+01:00"
    },
    "title": "BTA2176 - Search engine optimization Marketing for VB and VW Web"
  }
}