← Back to opportunities

CO2173 Fostering Marketing Services

Wiltshire Council

Buyer Contact Info

Buyer Name: Wiltshire Council

Buyer Address: Bythesea Road, Trowbridge, BA14 8JN, England

Contact Name: Gary Topley

Contact Email: gary.topley@wiltshire.gov.uk

Status
complete
Procedure
selective
Value
50000.0 GBP
Published
09 Apr 2025, 14:05
Deadline
18 Mar 2025, 12:00
Contract Start
31 Mar 2025, 23:00
Contract End
31 Mar 2026, 22:59
Category
services
CPV
79341400 - Advertising campaign services
Region
n/a
Awarded To
LocalIQ
Official Source
Open Contracts Finder

Description

Wiltshire Council's fostering marketing strategy is to recruit as many quality foster carers as possible. We want to increase traffic to our web pages and to people filling in the form to find out more information taking that first step to fostering. Wiltshire Council is seeking a provider to carry out digital marketing across key channels including google and social media including but not limited to Facebook and Instagram, maximising new trends and digital opportunities. The agency will also be required to publish online and hard copies of the council's advertorial, in local newspapers and magazines. There will be regular monitoring to assess the impact of campaigns, sentiment reporting and regular evaluation of the effectiveness of the digital activity to ensure it is 100% effective All the activity is designed to promote Wiltshire Council as the organisation of choice for fostering and is part of the council's wider communications and marketing plan to attract more foster carers each year.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2026-03-31T23:59:59+01:00",
        "startDate": "2025-04-01T00:00:00+01:00"
      },
      "date": "2025-03-27T00:00:00Z",
      "datePublished": "2025-04-09T15:05:53+01:00",
      "documents": [
        {
          "datePublished": "2025-04-09T15:05:53+01:00",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/57f08aa9-660a-461e-a9a4-bc460362ded0"
        }
      ],
      "id": "ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-CFS-314587",
          "name": "LocalIQ"
        }
      ],
      "value": {
        "amount": 50000,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-CFS-310569",
    "name": "Wiltshire Council"
  },
  "date": "2025-04-09T15:05:53+01:00",
  "id": "57f08aa9-660a-461e-a9a4-bc460362ded0-839528",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Trowbridge",
        "postalCode": "BA14 8JN",
        "streetAddress": "Bythesea Road"
      },
      "contactPoint": {
        "email": "gary.topley@wiltshire.gov.uk",
        "name": "Gary Topley"
      },
      "details": {
        "url": "http://www.wiltshire.gov.uk/"
      },
      "id": "GB-CFS-310569",
      "identifier": {
        "legalName": "Wiltshire Council"
      },
      "name": "Wiltshire Council",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "1st Floor, Chartist Tower, Upper Dock Street, Newport, South Wales, NP20 1DW"
      },
      "details": {
        "scale": "sme",
        "vcse": false
      },
      "id": "GB-CFS-314587",
      "identifier": {
        "legalName": "LocalIQ"
      },
      "name": "LocalIQ",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award"
  ],
  "tender": {
    "additionalClassifications": [
      {
        "description": "Advertising consultancy services",
        "id": "79341100",
        "scheme": "CPV"
      }
    ],
    "classification": {
      "description": "Advertising campaign services",
      "id": "79341400",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-03-31T23:59:59+01:00",
      "startDate": "2025-04-01T00:00:00+01:00"
    },
    "description": "Wiltshire Council\u0027s fostering marketing strategy is to recruit as many quality foster carers as possible. We want to increase traffic to our web pages and to people filling in the form to find out more information taking that first step to fostering. Wiltshire Council is seeking a provider to carry out digital marketing across key channels including google and social media including but not limited to Facebook and Instagram, maximising new trends and digital opportunities.  The agency will also be required to publish online and hard copies of the council\u0027s advertorial, in local newspapers and magazines. There will be regular monitoring to assess the impact of campaigns, sentiment reporting and regular evaluation of the effectiveness of the digital activity to ensure it is 100% effective All the activity is designed to promote Wiltshire Council as the organisation of choice for fostering and is part of the council\u0027s wider communications and marketing plan to attract more foster carers each year.",
    "id": "WILTS001-DN763728-13245874",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "BA14 8JN"
          },
          {
            "countryName": "British Oversea Territories"
          },
          {
            "countryName": "Channel Islands"
          },
          {
            "countryName": "Europe"
          },
          {
            "countryName": "Isle of Man"
          },
          {
            "countryName": "Rest of the World"
          },
          {
            "countryName": "United Kingdom"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Restricted procedure",
    "status": "complete",
    "suitability": {
      "sme": false,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-03-18T12:00:00Z"
    },
    "title": "CO2173 Fostering Marketing Services",
    "value": {
      "amount": 50000,
      "currency": "GBP"
    }
  }
}