Marketing Manchester ITT for the Supply of the Design and Development of Visitmanchester.com

{
  "buyer": {
    "id": "GB-CFS-209298",
    "name": "The Growth Company"
  },
  "date": "2025-07-23T13:38:36+01:00",
  "id": "6168174e-3d63-4fca-a0e2-3310f02918da-855764",
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  "language": "en",
  "ocid": "ocds-b5fd17-fcbde2d7-5c4b-4b5a-86f5-c11752b95b40",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Manchester",
        "postalCode": "M15JW",
        "streetAddress": "Lee House"
      },
      "contactPoint": {
        "email": "marc.ripley@growthco.uk",
        "name": "Marc Ripley"
      },
      "id": "GB-CFS-209298",
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  "tender": {
    "additionalClassifications": [
      {
        "description": "Software development services",
        "id": "72262000",
        "scheme": "CPV"
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      {
        "description": "World wide web (www) site design services",
        "id": "72413000",
        "scheme": "CPV"
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      {
        "description": "World wide web (www) site operation host services",
        "id": "72415000",
        "scheme": "CPV"
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      {
        "description": "Internet development services",
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        "description": "Internet or intranet client application development services",
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        "description": "Internet or intranet server application development services",
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      {
        "description": "Direct marketing services",
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        "description": "Promotional services",
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    "classification": {
      "description": "Sales, marketing and business intelligence software development services",
      "id": "72212480",
      "scheme": "CPV"
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    "contractPeriod": {
      "endDate": "2030-09-07T23:59:59+01:00",
      "startDate": "2025-09-08T00:00:00+01:00"
    },
    "datePublished": "2025-07-23T13:38:36+01:00",
    "description": "Marketing Manchester, part of the Growth Company (GC), is seeking to appoint a provider to supply the design and development of visitmanchester.com.\r\n\r\nMarketing Manchester require an organisation to redesign and develop our visitmanchester.com website. Our Visit Manchester website is the main digital channel through which we promote Greater Manchester nationally and internationally to visitors, groups, travel trade and the media, as a world-class city for tourism.\r\n\r\nThere are a number of objectives that we require for the delivery of the contract.\r\n\u2022\tTo create an award-winning website that delivers innovative, inspirational and cutting-edge digital activity that motivates visitors from consideration to action and drives economic benefit to Greater Manchester.\r\nThe aims of Marketing Manchester, to be realised through the delivery of this project, are:\r\n\u2022\tTo deliver inspirational and informative tourism-related information that excites and engages website visitors \r\n\u2022\tTo develop a platform that enables the delivery of robust and measurable national and international marketing campaigns \r\n\u2022\tTo develop a platform that delivers income and supports a sustainable economic model for Marketing Manchester \r\n\u2022\tTo develop a platform that supports our Tourism, Hospitality and Leisure partners, and helps to drive direct bookings and conversions\r\n\u2022\tTo be cutting-edge, harnessing the latest technologies including AI and personalisation, in order to deliver a website that is future-proof and offers best-in-class user experience \r\n\u2022\tTo deliver activity that confirms Marketing Manchester\u0027s status as a world-leading DMO  \r\n\u2022\tTo be data driven and develop a model to measure ROI of digital activity and be able to attribute digital campaigns with measurable footfall and bookings.\r\n\r\nIn addition to this scope of work and its objectives, Marketing Manchester may implement some additional integrations (AI chatbot and Itinerary Planner/Content Personalisation) with an anticipated budget of \u00a360,000 per annum.\r\n\r\nTo apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth\r\n\r\nOnce you have accessed the site, to view the opportunity you need to navigate to \u0027Register Interest\u0027, click the \u0027Participate\u0027 Button, then navigate to \u0027My Questionnaires\u0027 where you will be able to download the documents. Your tender submission must be made on the Panacea Portal.  Please ensure ALL the relevant tender documents are included within the \u0027Response\u0027 section of the Questionnaire.  You can add these individually or utilise a Zip folder to submit your response.  Once uploaded, this will allow you to \u0027Submit\u0027 your bid.\r\n\r\nThe documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers.\r\n \r\nThe deadline for submission of the required documents is at 16:00pm on Friday 15th August 2025.",
    "documents": [
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        "datePublished": "2025-07-23T13:38:36+01:00",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/6168174e-3d63-4fca-a0e2-3310f02918da"
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      {
        "description": "\u2b50 Click above to Apply (link to e-procurement portal)",
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        "url": "https://app.panacea-software.com/growth/"
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    "id": "MM26 - 002-135",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "M1 5JW"
          },
          {
            "countryName": "United Kingdom",
            "region": "North West"
          }
        ],
        "id": "1"
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    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 97500,
      "currency": "GBP"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (below threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": true
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    "tenderPeriod": {
      "endDate": "2025-08-15T16:00:00+01:00"
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    "title": "Marketing Manchester ITT for the Supply of the Design and Development of Visitmanchester.com",
    "value": {
      "amount": 167500,
      "currency": "GBP"
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  }
}