← Back to opportunities

TfL 96033 - Transport for London Brand Licensing and Development

Transport for London

Buyer Contact Info

Buyer Name: Transport for London

Buyer Address: 5 Endeavour Square, LONDON, E201JN, England

Contact Email: laviniatidyjones@tfl.gov.uk

Status
complete
Procedure
open
Value
7875562.0 GBP
Published
12 Aug 2025, 13:46
Deadline
07 Feb 2023, 00:00
Contract Start
30 Mar 2023, 23:00
Contract End
31 Mar 2028, 22:59
Category
services
CPV
79413000 - Marketing management consultancy services
Region
n/a
Awarded To
International Management Group (UK) LTD
Official Source
Open Contracts Finder

Description

This is a service concession contract. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.

Linked Documents

Select a document to preview.

Opportunity Context

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2028-03-31T23:59:59+01:00",
        "startDate": "2023-03-31T00:00:00+01:00"
      },
      "date": "2023-02-07T00:00:00Z",
      "datePublished": "2025-08-12T14:46:42+01:00",
      "documents": [
        {
          "datePublished": "2025-08-12T14:46:42+01:00",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d"
        },
        {
          "documentType": "awardNotice",
          "format": "application/pdf",
          "id": "2",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/238ddf26-3798-4ea2-b068-300f7bf8f844"
        }
      ],
      "id": "ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-00946580",
          "name": "International Management Group (UK) LTD"
        }
      ],
      "value": {
        "amount": 4727502,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/5WZu8KXU",
    "name": "Transport for London"
  },
  "date": "2025-08-12T14:46:42+01:00",
  "id": "768a7c4a-558e-4668-8dc3-71566558155d-858269",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "LONDON",
        "postalCode": "E201JN",
        "streetAddress": "5 Endeavour Square"
      },
      "contactPoint": {
        "email": "laviniatidyjones@tfl.gov.uk"
      },
      "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/5WZu8KXU",
      "identifier": {
        "id": "sid4gov.cabinetoffice.gov.uk/5WZu8KXU",
        "legalName": "Transport for London",
        "scheme": "GB-SRS"
      },
      "name": "Transport for London",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "Building 6, Chiswick High Road, London, W4 5HR"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-COH-00946580",
      "identifier": {
        "id": "00946580",
        "legalName": "International Management Group (UK) LTD",
        "scheme": "GB-COH"
      },
      "name": "International Management Group (UK) LTD",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award"
  ],
  "tender": {
    "classification": {
      "description": "Marketing management consultancy services",
      "id": "79413000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2028-03-31T23:59:59+01:00",
      "startDate": "2023-03-31T00:00:00+01:00"
    },
    "description": "This is a service concession contract.\r\n\r\nTfL\u0027s instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London\u0027s iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.",
    "id": "CW45957",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (above threshold)",
    "status": "complete",
    "suitability": {
      "sme": true,
      "vcse": true
    },
    "tenderPeriod": {
      "endDate": "2023-02-07T00:00:00Z"
    },
    "title": "TfL 96033 - Transport for London Brand Licensing and Development",
    "value": {
      "amount": 7875562,
      "currency": "GBP"
    }
  }
}