2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

{
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        "endDate": "2026-06-01T23:59:59+01:00",
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      "date": "2025-04-11T00:00:00+01:00",
      "datePublished": "2025-05-27T21:19:30+01:00",
      "documents": [
        {
          "datePublished": "2025-05-27T21:19:30+01:00",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
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          "url": "https://www.contractsfinder.service.gov.uk/Notice/892400fe-5250-4b11-8414-b9c66abe22d5"
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      "suppliers": [
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          "id": "GB-CFS-318310",
          "name": "Llibertat"
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      "value": {
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  "buyer": {
    "id": "GB-CFS-281925",
    "name": "AHDB"
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  "date": "2025-05-27T21:19:31+01:00",
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      "address": {
        "countryName": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "ashleigh.bull@ahdb.org.uk",
        "name": "Ashleigh Bull"
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        "streetAddress": "Llibertat Ltd., 86-90 Paul Street, London, EC2A 4NE"
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    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
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      "startDate": "2025-06-02T00:00:00+01:00"
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    "description": "AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports.\r\n\r\nListed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:\r\nStrategy \u0026 Planning:\r\n\u2022 Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness\r\n\u2022 Provide a detailed content calendar outlining the frequency, type, and timing of social media posts\r\nContent Creation:\r\n\u2022 Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns\r\n\u2022 Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality\r\n\u2022 A point of view on content curation noting that we have staff and farmers creating content\r\n\u2022 How to best use User-Generated Content (UGC)\r\n\u2022 Ensure the necessary language skills to communicate effectively with the target audience\r\n\u2022 Consider using professional translation services to maintain accuracy and cultural sensitivity\r\n\u2022 Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings\r\n\u2022 Create content that is respectful of diverse cultures and avoids offensive or discriminatory language\r\n\u2022 Leverage cross-promotion to drive traffic between channels\r\nEngage with audience:\r\n\u2022 Respond promptly to comments and messages on all platforms\r\n\u2022 Encourage user-generated content through contests or challenges\r\nAdvertising and promotion:\r\n\u2022 Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter\r\n\u2022 Provide regular reports on campaign performance and provide optimisation recommendations\r\nAnalytics \u0026 reporting:\r\n\u2022 Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates\r\n\u2022 Offer insights and recommendations for ongoing improvements\r\nThe initial contract is for 1 year with 1+1 options to extend\r\nClosing date is NOON 28th February 2025\r\nThe electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB\u0027s e-Sourcing portal.",
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    "tenderPeriod": {
      "endDate": "2025-02-28T12:00:00Z"
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    "title": "2024-732 Social Media services USA, Canada \u0026 Mexico covering (beef, lamb \u0026 pork)",
    "value": {
      "amount": 367500,
      "currency": "GBP"
    }
  }
}