Digital Affiliate Marketing

{
  "awards": [
    {
      "id": "ocds-kuma6s-149908-award-149908-1",
      "relatedLots": [
        "1"
      ],
      "suppliers": [
        {
          "id": "org-2",
          "name": "N21 LIMITED"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "ocds-kuma6s-149908-bidsstatistic-149908-1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 1.0
      },
      {
        "id": "ocds-kuma6s-149908-bidsstatistic-149908-2",
        "measure": "smeBids",
        "relatedLot": "1",
        "value": 0.0
      },
      {
        "id": "ocds-kuma6s-149908-bidsstatistic-149908-3",
        "measure": "foreignBidsFromEU",
        "relatedLot": "1",
        "value": 1.0
      },
      {
        "id": "ocds-kuma6s-149908-bidsstatistic-149908-4",
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1",
        "value": 0.0
      },
      {
        "id": "ocds-kuma6s-149908-bidsstatistic-149908-5",
        "measure": "electronicBids",
        "relatedLot": "1",
        "value": 1.0
      }
    ]
  },
  "buyer": {
    "id": "org-1",
    "name": "Transport for Wales Rail Limited (Utility Buyer)"
  },
  "contracts": [
    {
      "awardID": "ocds-kuma6s-149908-award-149908-1",
      "dateSigned": "2025-04-11T00:00:00Z",
      "id": "ocds-kuma6s-149908-award-149908-1",
      "status": "active"
    }
  ],
  "date": "2025-06-12T00:00:00Z",
  "description": "A pre market engagement exercise will be undertaken for the wider digital service either by advertising on Sell2 Wales and the FTS or with framework suppliers if the latter is the agreed strategy.\r\n As this procurement commenced prior to PA23, the Authority is applying a 10 calendar standstill period before final execution of the agreement. The standstill period will conclude midnight 23rd June 2025.\r\n (WA Ref:149908)",
  "id": "ocds-kuma6s-149908-release-149908",
  "initiationType": "tender",
  "language": "EN",
  "links": [
    {
      "href": "https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-149908",
      "rel": "canonical"
    }
  ],
  "ocid": "ocds-kuma6s-149908",
  "parties": [
    {
      "address": {
        "locality": "Rhondda Cynon Taf",
        "postalCode": "CF37 4TH",
        "region": "UKL",
        "streetAddress": "3 Llys Cadwyn, Pontypridd"
      },
      "contactPoint": {
        "email": "Procurement.Help@tfwrail.wales",
        "telephone": "+44 2920720500"
      },
      "details": {
        "classifications": [
          {
            "id": "Railway services",
            "scheme": "TED_CE_ACTIVITY"
          }
        ],
        "url": "http://www.tfwrail.wales"
      },
      "id": "org-1",
      "identifier": {
        "legalName": "Transport for Wales Rail Limited (Utility Buyer)"
      },
      "name": "Transport for Wales Rail Limited (Utility Buyer)",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "locality": "Newcastle Upon Tyne",
        "postalCode": "NE62AR",
        "region": "UK",
        "streetAddress": "166 Brinkburn Street"
      },
      "contactPoint": {},
      "details": {
        "scale": "large"
      },
      "id": "org-2",
      "identifier": {
        "legalName": "N21 LIMITED"
      },
      "name": "N21 LIMITED",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "streetAddress": "Royal Courts of Justice, The Strand"
      },
      "contactPoint": {
        "telephone": "+44 2079477501"
      },
      "id": "org-3",
      "identifier": {
        "legalName": "High Court"
      },
      "name": "High Court",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "id": "79342000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.",
    "documents": [
      {
        "description": "Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.",
        "documentType": "awardNotice",
        "format": "text/html",
        "id": "JUN518739",
        "title": "Digital Affiliate Marketing",
        "url": "https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN518739"
      }
    ],
    "id": "ocds-kuma6s-149908-tender-149908-TFW0867.00",
    "items": [
      {
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKL"
          }
        ],
        "deliveryLocation": {
          "description": "Multiple digital platforms."
        },
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "100",
              "name": "Total Tender Price",
              "type": "cost"
            }
          ]
        },
        "description": "Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.",
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "Option to extend for a further 12 months to ensure essential business continuity and support transition to potential new partner"
        },
        "status": "complete"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "TfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025.\r\n Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers.\r\n The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking.\r\n This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider.",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons",
        "id": "D_TECHNICAL",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Digital Affiliate Marketing"
  }
}