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Contract for the Provision of Customer Relationship Management System

Robert Gordon University

Buyer Contact Info

Buyer Name: Robert Gordon University

Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY

Contact Email: procurement@rgu.ac.uk

Contact Telephone: +44 1224262000

Status
active
Procedure
open
Value
300000.0 GBP
Published
23 May 2025, 00:00
Deadline
02 Jul 2025, 12:00
Contract Start
n/a
Contract End
n/a
Category
goods
CPV
72212445
Region
n/a
Awarded To
n/a
Official Source
Open Public Contracts Scotland

Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Linked Documents

Some PCS documents require login and recording interest on the source portal before download links are available.

No linked documents found for this notice.

Opportunity Context

More Information Links

External Link: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY530942

Link Title: Contract for the Provision of Customer Relationship Management System

Link Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lots

Lot Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lot 1 Status: active

Lot 1 Has Options: No

Lot 1 Value: GBP 300,000.00

Lot 1 Award Criterion (quality): Technical Capability

Documents

Document Title: Contract for the Provision of Customer Relationship Management System

Document Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Document Title: Invitation to Tender and Associated Schedules.

Document Title: Updated Tender timeline

Raw Notice JSON

Expand raw payload
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